Interactive Media: Job Roles
It is worth several billion pounds annually and employs around 34,300 people, representing approximately 7% of the total Creative Industries. Its creation and use is increasingly becoming part of everyday activity across all sectors of industry in general.
Programmer- Programmers generate software applications or functionality as part of an interactive media product.
- Good knowledge of programming principles
- Knowledge of programming languages
- Knowledge of database design and optimisation
- Ability to manage time, prioritise tasks and work under pressure
Designer- The role of the Designer is to produce the 'look and feel' of an interactive media product. What this actually contains can vary, depending on the size of team the Designer is part of, or the type of company they are working for.
- Design talent
- Ability to manage time, prioritize tasks and work under pressure
- Good drawing and diagramming ability Knowledge of the requirements of the relevant Health and Safety legislation and procedure.
Information architect- Information Architects understand high-level requirements in order to design the overall user experience of an interactive media product.
- Good problem solving skills
- Good knowledge of technical authoring
- Good presentations skills
- Attention to detail
Web writer- Web Writers generate text content for web sites, generally as part of the site development, though they may also be involved with on-going publishing after launch. This is mainly a journalistic role, although writing for the web can be a little different to writing for other media.
- Excellent proofreading skills
- Precise attention to detail
Producer-Producers are responsible for identifying and specifying an interactive media product’s high-level requirements or purpose, and ensuring that its business objectives and creative vision are understood and maintained by everyone involved in the project.
- Good problem solving abilities
- Multi-disciplinary expertise
- Good written, verbal and interpersonal communication
- Good people and client management
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