Advertising & Marketing

The Advertising Industry is bringing in £6.2 billion a year for the UK economy. There are around 13,000 advertising companies and almost 250,000 individuals in this industry.

This is a large sector ranging from creative agencies to sales departments. Advertising is a form of communication that is needed to persuade an audience of its target to take action.

70% of the industry is based in London. 47% of workers are under the age of 34, 46% of the workforce is females.

In the UK this is the third biggest advertising sector in the world. The creative part of this sector can be split into two parts: creative agencies and media industries. 17% of the workforce is freelance.

Over half the people working in advertising have at least a level 4 qualification and nearly a third have a level 2 or level 3 qualification.

The skills that are needed for working in the advertising sector are:

• Good spoken and written communication skills.
• Good at presenting.
• Good 'people' skills.
• Teamwork and Creativity. 

The skills that are needed for working in the marketing sector are:

• Organisation skills.
• Creativity.
• Communication skills.
• Teamwork.
• Confidence.

Hours and Salaries:

• Marketing Research Executives work up to 30-40 hours per week. 
• They earn a salary of £19,000 or more a year.
• In advertising the hours are variable.
• The salary starts from £18,000 or more a year.

Job roles in the advertising  sector are:

• Advertising copywrighters
• Writer
• Proofreader
• Illustrator

Job roles in the marketing sector are:

• Market research executive
• Market research interviewer
• Marketing executive/manager